way too easy
Most of what you do online is stored, analysed and then revealed to others through tracking technologies. The websites you visit, the products you buy and the things you share with friends.
are becoming more capable every day. Cookies reduce you to a unique number in order to follow you online. And companies will do anything to make sure you can be tracked. They can recognize your specific smartphone or make use of your location. Some companies even use the level of your battery or a hidden sound to track you.
is the main driver behind tracking. Your online profile is sold to the highest bidder, milliseconds after the start of your website visit. Google, Facebook and other ad tech companies have an insatiable hunger for information. The more they know about you, the more money they can make.
Tracking is a problem: We are becoming more transparent, while tracking stays invisible.
Tracking makes it possible for companies to manipulate you. Prices are changed on the basis of what they think you are willing to pay, newsfeeds are altered accordingly and your personal weaknesses are abused. Tracking often leads to mistakes: people are excluded from a loan or are considered too risky for an insurance policy because they are discriminated on the basis of their profile.
EU Parliament will be voting on the new, more regulated online tracking laws in October. Please show your support for the efforts to end invasive online tracking practices by tweeting or sharing this page to your social media using the hashtag and .
Also, scroll down to learn in more detail about the changes that the new rules will bring.
The more you know about tracking practices, the more you can contribute to protecting privacy online.
Right now it is too easy for companies to use your data and sell their knowledge about you without your explicit permission. The new rules are a chance to fix this.Read more
Some rules don’t count if companies can show they “need” your data. This make it way too easy for them to use it without your permission. The new rules should not facilitate such a loophole.Read more
You don’t add safety to a car after you’ve made it, you add it from the beginning. It should be the same with privacy. The new rules are a chance to fix this, as well.Read more
The EU is deciding about the rules for tracking right now.
And if we are not careful the current tracking practices will get a free pass.
We are Panoptykon from Poland and Bits of Freedom from the Netherlands. We have been worried about tracking for many years now. These new ePrivacy rules are the chance to make a difference. please consider supporting us or get involved with a digital rights organization in your country.
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